UK-based consultancy, established in 2024

REPTO BUSINESS LABBusiness support built differently

REPTO Business Lab blends business consultancy, business psychology and neurodiversity-aware practice to help entrepreneurs, professionals and organisations grow with clarity and care.

15 min

Free intro call

6

Ways we can help

3

Available in English, Portuguese and Spanish

A diverse group of professionals collaborating in a warm, modern studio office with plum and cream tones

One business. Different minds. Shared direction.

About REPTO

Built from lived experience.Grounded in business.

REPTO was created from lived experience of neurodiversity and a strong background in business consultancy and business psychology. We believe business success is not only about strategy. It is also about understanding how people think, work, make decisions and manage their energy.

REPTO Business Lab helps aspiring entrepreneurs turn their ideas into real businesses. We support people through the start-up process and provide business consultancy, business development and coaching to help new and growing businesses move forward with clarity and confidence.

Our approach is practical, tailored and jargon-free. We work with entrepreneurs, professionals and organisations who want to grow in a way that is inclusive, sustainable and genuinely human.

People-first

Strategy follows understanding.

Plain language

No jargon, no surprises.

Practical tools

Advice you can use the same day.

In practice

One business. Different minds.Shared direction.

Entrepreneur working calmly at a desk in warm light

Entrepreneurship

Space to build your business the way your mind actually works.

Abstract illustration of connected thoughts forming a human profile

Different minds

Neurodivergent thinking treated as an advantage, never a problem to fix.

Small diverse team talking together around a table

Shared direction

Inclusive teams, clear decisions and progress everyone can sustain.

Services

Clear work, tailored to you.

Every engagement starts with a free 15-minute conversation. You choose the pace and scope.

01

Business Consultancy

Strategy, planning and growth support that fits the way your business actually works, not a textbook version of it.

Book a free 15-minute consultation

Meet the Team

The people behind REPTO.

Cátia Fito Tomás, founder and director of REPTO Business Lab

Cátia Fito Tomás

Founder and Director

Business Psychologist

Neurodiversity and AI Business Consultant

Cátia brings lived experience of neurodiversity together with Business Consultancy and Business Psychology.

She has expertise in supporting start-ups, helping entrepreneurs move from an initial idea to launching and developing a credible business.

She helps entrepreneurs and organisations understand how they work, organise priorities and create sustainable progress. Her approach is practical, direct and human.

She also supports the responsible use of AI and digital tools, helping people work with greater clarity without losing their individual voice.

Professional Background

  • BSc (Hons) Digital Business Management

    London Metropolitan University

  • MSc Psychology

    University of Essex

  • Level 2 Certificate in Understanding Specific Learning Difficulties

    Chichester College Group

  • Level 3 Certificate in Supporting Individuals with Learning Disabilities

    Sutton Coldfield Training

Álvaro, co-founder and creative and digital director of REPTO Business Lab

Álvaro

Co-founder

Creative and Digital Director

Álvaro leads REPTO’s web design, branding and digital development work.

He specialises in creating strong, professional identities for start-ups and growing businesses. His work covers website planning and design, visual branding, user experience and the digital elements needed to prepare a business for launch.

He combines creative thinking with technical knowledge to ensure each project looks distinctive, works effectively and communicates the business clearly.

His approach is practical and detail-focused, helping clients transform an initial idea into a consistent and credible digital presence.

Professional Background

  • Computer Systems Management

    PAX Polytechnical University

  • Web Applications Development

    Florida University, Spain

Book a Consultation

Fifteen free minutes. No pressure, no jargon.

Tell us what you are navigating and we will help you find the next step. You keep the notes, and there is no obligation to continue.

  • Plain-language conversation in English, Portuguese or Spanish
  • Accessible formats available on request
  • Choose a time that works for you

Free 15-minute consultation

Book directly through Cal.com. Confirmation is instant.

Duration15 minutes
FormatVideo or phone
CostFree
Book a free 15-minute consultation

Contact

Come say hello.

We work with clients across the UK and internationally in English, Portuguese and Spanish.

Working hours

Monday to Friday
10:00 am to 6:00 pm
Saturday and Sunday
Closed

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